Hi, I'm Andrew—Vice President of Enterprise Solutions here at Werk. While I'm sharing this story anonymously, it's a true account of one person's story and the great struggle we find ourselves in to manage work and life in a sustainable way. It's clear that inflexibility and/or lack of an equitable experience is crushing companies' ability to attract talent and compete effectively. The workday is broken and the opportunity to provide a personalized experience at work is now more critical than ever. You can read the full story here on my LinkedIn.

When David woke up to his phone’s alarm, he was desperate to hit snooze. But as a recently-single parent, he had no one to turn to for help getting his 2-year old son off to daycare. Since daycare was a temporary situation only to buy him some time, the urgency and reactivity that prevailed in his day-to-day experience managing his kids and career began taking a huge toll on his ability to think clearly, take care of himself, and function effectively.

The impact of this sudden life change was exacerbated by a recent announcement that upended his work experience: his company had decided to claw back their remote work policy, effective immediately. Like many other organizations, David’s company demonstrated an inability to personalize and customize the employee experience in a way that makes your people feel valued and supported, engendering true loyalty and commitment. And it’s costing them both financially and reputationally. Of course, the two are deeply connected, but reputational and employer brand damage is far worse than most issues that cause companies a missed quarter or falling short of their revenue targets. Once your company has a reputation of inflexibility, which is a form of insensitivity and lack of inclusiveness, that will spread faster than a wildfire, damaging employee engagement and discretionary effort, causing your recruiters to run for cover as they are unable to attract talent.

So, when the new policy went into effect, David struggled more than ever to just keep his job, and with his stress levels skyrocketing, presenteeism was the best he could do. David, of course, is not alone...

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